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our Sports Industry Team
Lyon Plans To Go Public
If successful, US owners plan Lyon to become the first soccer club De-SPAC transaction.
Lyon Plans To Go Public
New Seattle Sounders Sponsor
ESPN Picks Up
Pickleball
NBA All-World
Mobile Game
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Sheppard Mullin's Sports Industry Team is uniquely positioned to address the complex and dynamic needs of our sports industry clientele. Our sports practice offers the expertise necessary to provide full service legal counsel to owners, teams, leagues, governing bodies, facility operators, key rights holders, advertising companies, sponsors and others involved in sports-related transactions or disputes.
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The Seattle Sounders soccer inked a new 10-year kit sponsorship deal, with a mix of sponsorship fees, in-kind, and charitable consideration. Go Deeper
New Seattle Sounders Sponsor
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The Disney sports giant ESPN said Monday that it struck a wide-scale rights deal with the Association of Pickleball Professionals.
ESPN Picks Up Pickleball
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Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) launch NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game.
NBA All-World Mobile Game
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Please join Joseph Jay on January 19 at the Sports, Compliance, and Ethics Conferencefor a speaking session focused on “Key Lessons for Corporate Compliance Programs.”
Sports, Compliance, and Ethics Conference
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Sports tech companies are focusing on using data and artificial intelligence (AI) tech to provide AI voice play-by-play, pre-game, and in-game, and post-game updates in sports media.
AI Voice In Sports Media
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But some Sounders fans are unhappy because the organization does not offer some services like abortions and was sued for not treating a transgender person well. Many people said they wouldn’t buy merchandise with the logo on it.