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NCAA Bans OSU’s QR Code NIL Initiative
The National Collegiate Athletic Association (NCAA) has banned Oklahoma State University from putting QR codes on player helmets that linked to donation pages for the school’s name, image and likeness (NIL) initiative after the program announced the decision ahead of the Cowboys' Week 1 game against South Dakota State.
NCAA Bans Oklahoma State University’s QR Code NIL Initiative
UEFA’s First Sports Betting Sponsor
Washington Commanders Stadium Naming Rights Deal
‘Bills Bonds’ to Finance NFL Stadium
Apple Sports Adds New Tech Features
NFL Can Leverage a Major Court Decision
Sports Team Leaders
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Brian Anderson
Sheppard Mullin's Sports Industry Team is uniquely positioned to address the complex and dynamic needs of our sports industry clientele. Our sports practice offers the expertise necessary to provide full service legal counsel to owners, teams, leagues, governing bodies, facility operators, key rights holders, advertising companies, sponsors and others involved in sports-related transactions or disputes.
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A weekly summary of the key trends and stories in sports business.
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Bet365 has announced a historic sponsorship agreement with the UEFA Champions League, becoming the first official sports betting partner of Europe's premier club competition. The sponsorship will cover the men's version of the competition, with the global partnership lasting for 3 years and including brand exposure on in-game perimeter LED boards, media backdrops and via UEFA Champions League digital channels.
Bet365 Becomes UEFA’s First Sports Betting Sponsor
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The Washington Commanders’ stadium will be named Northwest Stadium, per a new agreement with Northwest Federal Credit Union that runs through the 2030-31 season.
Washington Commanders Strike Stadium Naming Rights Deal With Northwest Federal Credit Union
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Erie County is giving Bills fans the chance to become private investors in the construction of the new stadium with “Bills Bonds” before institutional investors swoop in.
Buffalo’s Home County to Issue ‘Bills Bonds’ to Finance NFL Stadium
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Apple is adding support for these leagues to its sports app, alongside a slew of new features, ahead of the new American football and European club soccer seasons.
Apple Sports Adds New Tech Features to Follow NFL, College Football, and UEFA Champions League
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A U.S. District Court jury ordered the National Football League to pay more than $4.7 billion in damages for antitrust violations. The ruling held that restricting negotiations over rights to broadcast teams’ out-of-market Sunday games to a single, bundled TV package violated competition laws. The lawsuit covered 2.4 million residential subscribers and 48,000 businesses in the United States who paid for out-of-market games from 2011 through 2022 on DirecTV. The plaintiffs claimed that the NFL broke antitrust laws by selling its Sunday games package at an inflated price. While the League plans to appeal the decision, the ruling could prompt changes in how rights to air games are distributed, potentially benefiting football teams and fans alike. If the ruling stands, the NFL could lose out on one big-ticket payday. But dicing up rights could spark a wider feeding frenzy. The pot for sports rights is expected to grow to $30 billion annually by 2024.
NFL Can Leverage a Major Court Decision to Boost How Teams and Fans Watch Games
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Weekly Trivia Question
Weekly Trivia Question
In light of this week’s U.S. Open how many minutes was the longest point in tennis history?
Weekly Trivia Question
Answer
29 minutes
REveal Answer
In light of this week’s U.S. Open how many minutes was the longest point in tennis history?
Weekly Trivia Question
In which organization are teams individually owned and belong to governing bodies which promote and relegate teams to different leagues based on performance?
Weekly Trivia Question
a. National Football League (American Football)
b. English Premier League (Soccer)
c. Major League Soccer (Soccer)
d. Serie National de Beisbol (Cuba) (Baseball)
Correct!
b. English Premier League (Soccer)
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Incorrect
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Hide Answer
In which organization are teams individually owned and belong to governing bodies which promote and relegate teams to different leagues based on performance?
Weekly Trivia Question
a. National Football League (American Football)
b. English Premier League (Soccer)
c. Major League Soccer (Soccer)
d. Serie National de Beisbol (Cuba) (Baseball)
Correct!
b. English Premier League (Soccer)
Hide Answer
Incorrect
try Again
